The Importance of Casino Marketing
Every part of the casino has its own role to fill, and each has different reasons. Our guests won't stay for long if we did not employ janitorial staff, and our restaurants wouldn't make much money without our cooking staff. The casino's marketing department is crucial to the development that the gambling establishment enjoys. Look at the breadth of the responsibility held within the casino marketing mix: promotions, marketing, player evaluations, player clubs, host staff as well as comps, ratings, and slot marketing. And that is only a few. While it would be exaggeration to say that pg slot casino players quit coming to the casino in the event that these departments disappeared but we'd be missing out on hugely growing revenue opportunities if we chose to not take advantage of all that the marketing department of the casino can offer. Promotions Few events create excitement in the lives of our guests similar to our promotions in the casino. They record the information on their refrigerator and note each date in their calendars. They anticipate each occasion and soak in the excitement that the event promises to bring. The primary motive for such events is to generate income that comes from the growth in the number of players. However, it is also possible that the increased level of anticipation develops a feeling of loyalty within the guest that will result in recurring revenues later on. Marketing departments are crucial in the evaluation and execution of these campaigns. The marketing team is the first accountable for evaluating the past promotions to determine which combination of promotions and events are most effective at what times of the week to ensure the utter-most profitability. Naturally, these rules will differ by casino and location and only a careful examination of past promotions regardless of the outcome, can give the information needed to make informed and logical choices. For example, an evaluation of the past tournaments you have played could reveal that Tuesdays are more profitable than Thursdays. This means it's a costly error to base any conclusions regarding the potential and viability of these events. A thorough study of the marketing department will ensure that the best results are achieved of future promotional campaigns. Following the profit evaluation, is followed by the preparation. In order for every occasion to succeed the marketing department has to be able to wear many hats to ensure that the event is successful. The marketing department is the master of communication which ensures that all departments are working together prior to, and during the event. Additionally, it is their ability to organize and their attention to detail in the process that ensures guests are received with a smile and can enjoy the event to it maximum. We must not forget about the event itself. This is when the host staff truly fulfill their responsibility, welcoming the guests into the party and making sure that everyone is having a wonderful time. This is your party and your guests are precisely this, guests at your home. Advertising It's not too far to consider that none of the above is possible without informing guests of the event and regardless of the method or methodsyou pick the only method to achieve this is to advertise. If you're using telephone, mail, or even personal chats advertising is how you maintain contact with guests. Remember that flyer on the refrigerator? It had to be conceived in the first place, designed, developed, printed, addressed and sent out. It's a lot of details just to remind the guest of the event, but with today's pace of life this is an essential reminder that could mean that the distinction between attendance or inability to attend. Advertising is also a great tool to create non-promotional messages that can generate profits for your casino. room offers, food specials, casino news and entertainment are all ways to keep on top of your customer base and offer that extra reminder to bring guests back to the casino. Leverage the marketing department to stay on top of any opportunity to communicate that will strengthen your relationship with your patrons. Player Evaluations/Ratings Evaluation of players is an essential element to ensure that the casino's ROI is maintained by conducting a strategic analysis of player spending. This evaluation should be handled by the casino's staff members within your department for marketing. They have access to the guests' play and consequently are able to identify the player's status . And, as you've probably guessed, this status is critical for multiple reasons. In keeping with the discussion about promotions, knowing a player's status will ensure that we invite guests to events that match to their level of play. It's not profitable to invite a guest that barely meets the criteria of your lowest tier of play to the same New Year's Gala as your VIP guests. Comping Policies In a similar vein it is important to know the limitations which comping is able to keep the casino in business. Marketing hosts who are well-trained and knowledgeable of the casino's policies on comps and are able to take decisions about which comps can generate more revenue for the casino via continued, or increased, game. Of course, comping exists at every level of play however, compering improperly, whether over or under it, ultimately costs the casino the money. Completing an over-computed penny slots player decreases the casino's profits similar to under-comping a high-limit player might mean losing those revenues to another casino. In the marketing division, and more particularly the staff at the host, knows this, and will be the casino's advocate for comping in a manner that is beneficial to the company. Host Staff As we're discussing the subject, a discussion about the importance of the marketing department could not be complete without mentioning the casino host staff. They're the face of the casino, and are your VIPs' primary points of contact. Therefore, they are indispensable for your overall marketing strategy. Not only that, but when they are trained properly and with a high degree of vigor they could be instrumental in increasing casino earnings and increasing revenue. The casino marketing department is at the core of your casino's operations. They create, analyze and generate revenue for the casino and as this it is essential that the department be a well-oiled machine to be in the forefront of the ever-changing business of the casino. With proper organization direction, structure, and education, they're the most valuable resource you have. Their research ensures you have the right marketing that attracts patrons to the casino. Their enthusiasm drives players to sign up for cards with a high-risk of success in order to expand your patron database. Their attention to specifics result in exciting events that are well-loved and awaited. Their warm and welcoming element that draws guests back to your location instead of going to the competition. In investing in the marketing department can be a wise investment for the long-term future of the casino. Use the whole group and all of its assets, strengths and knowledge base to find the right mix of staff, promotions, events and marketing that will increase the growth of your casino's customer base, and its revenues by the result.

Leave a Reply

Your email address will not be published.